The Value of Saying the Same Thing Many Ways

People learn and take in information in numerous ways. While some people love reading, others would rather listen. Some enjoy seeing things via illustrations, while others want a personal experience to feel something before they truly understand them.

The classic four learning styles are:

• Audio
• Kinesthetic
• Verbal
• Visual

Generating compelling content works best when you find a way to say the same thing in many ways, appealing to each learning style. Sending a message through various channels makes it easier to reach all types of learners and easier to put out additional content with less effort.

An advertising rule called the Seven Times Factor describes how viewers need to see an ad seven times before truly observing it. People need to observe a message more than seven times to remember it. This means you need to adopt the value of saying the same thing in several approaches.

You can use the same compelling content again and again.

You may well feel like a broken record sharing the same data again and again, but there are things to consider:

• People do not always see the data when you post it. Life gets busy, and people are not always up for what you are sharing.

• Emails go unopened. If someone is busy or thinks the information is irrelevant to them, an email can go unopened. Offer the information again, and it may strike a chord on a different day.

• People are preoccupied. The time your content first came out, they may have been unable or unwilling to engage. Presenting the information another day may land with the right person who needs it most.

You can tell the same thing in different ways by using other mediums:

• Blogging
• Podcasting
• Products
• Video

Each of these shares the same information in a different experience. The more often and variety you utilize, the more likely your content will encourage someone to engage.

There is significance in saying the same thing in various ways. Repeating yourself is not a bad thing when it comes to creating compelling content and engaging an audience.

It is valuable to consistently share similar information in new ways that connect with the many learning styles. Be confident sharing your content over and again.